Job Details

A company is looking for a Principal Product Marketing Manager to lead go-to-market execution for complex life insurance products.Key ResponsibilitiesOwn end-to-end launch strategy and execution for life insurance products, ensuring accuracy and complianceArchitect comprehensive go-to-market strategies, including segmentation, positioning, and success metricsBuild enablement programs for enterprise partners and sales teams, translating complex products into clear narrativesRequired Qualifications8+ years of product marketing experience in complex or highly regulated productsDemonstrated track record of leading complex, cross-functional product launchesDeep expertise in go-to-market strategy and messaging frameworksExperience in building and enabling broker or enterprise distribution channels is a plusProficiency with AI tools for content creation and campaign execution