Job Details

Job Title: Advertising Specialist

Location: On-site at WOLFpak

Job Type: Full-time

Position Overview:

We are seeking an experienced Ad Specialist who specializes in data analysis and the optimization of digital ad campaigns across platforms such as Google, Meta, TikTok, Amazon, and more. The ideal candidate will have a passion for driving performance through data, a deep understanding of advertising trends, and a commitment to maximizing ROI on ad spend.

This position is on-site only at our headquarters in Huntington Beach, CA, offering an exciting opportunity to collaborate with a talented team and make a tangible impact on our marketing initiatives.

Key Responsibilities:

• Manage and optimize digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, Amazon, and other platforms.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
• Develop and implement strategies to maximize return on ad spend (ROAS) and drive measurable business outcomes.
• Conduct A/B testing, audience segmentation, and other techniques to optimize ad creatives, targeting, and bidding strategies.
• Collaborate with the creative team to ensure high-quality ad creatives that align with campaign goals and brand messaging.
• Track and report on key performance metrics, ensuring campaigns are on track to meet business objectives.
• Stay up to date with the latest trends, tools, and best practices in digital advertising and campaign optimization.

Qualifications:

• 2+ years of experience in digital advertising and campaign optimization across platforms like Google Ads, Meta (Facebook/Instagram), TikTok, and Amazon.
• Strong proficiency in data analysis and using analytics tools to measure, report, and optimize performance.
• Proven track record of improving ROI on ad spend through data-driven decision-making.
• Ability to work in a fast-paced, collaborative environment and manage multiple campaigns simultaneously.
• Excellent communication and problem-solving skills.
• Experience with Google Analytics, Google Tag Manager, and other relevant tools is a plus.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).

Company Overview:

WOLFpak is a premium backpack brand based in Huntington Beach, California, renowned for our innovative designs and commitment to durability. Specializing in high-performance backpacks, WOLFpak blends style with functionality, offering a range of products suited for outdoor adventures, daily commuting, and travel. Inspired by the rugged yet laid-back spirit of California, the brand emphasizes quality materials, thoughtful craftsmanship, and smart storage solutions. WOLFpak continues to provide backpacks that are as resilient as they are versatile, making it the go-to choice for individuals who demand both performance and style in their gear.

Why WOLFpak?

• Competitive salary and benefits package.
• Collaborative, growth-focused work environment.
• Opportunity to make a real impact in a fast-growing company.
• Work with a passionate, innovative team on exciting projects.