Job Details

About Cie:

Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion.

We're looking for a Dealer Program Associate to join our marketing team! You will be on the frontlines facilitating and enhancing our dealer rewards program for a top-tier client in the automotive industry. This role is pivotal in building strong dealer relationships and driving program engagement.

• Named top 3 places to work in 2024 by BuiltIn LA

• 'From Zero to One': How Cie's Culture Helps New Ideas Shine

Key Responsibilities:

• Oversee the day-to-day management of the dealer rewards program, serving as a concierge-level point of contact for tire dealers.

• Develop and implement structured rewards systems, including merchandise, point-of-purchase (POP) materials, and auto-adjacent items.

• Integrate gamification elements to boost dealer participation and program excitement.

• Conduct regular communications with dealers, including quarterly calls to diagnose program adoption, offer additional rewards, and validate store information.

• Coordinate and execute regional on-site visits to foster strong dealer relationships and provide tailored support.

• Manage distribution logistics, including fulfillment of branded merchandise boxes and communication with distribution partners.

• Draft and disseminate targeted email communications and direct mail materials to sustain dealer engagement and brand alignment.

• Analyze feedback from dealers and present monthly insights to refine and optimize the program.

• Lead bi-monthly meetings with internal teams to align on objectives, performance metrics, and updates.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.

• 5+ years of experience in program management, marketing, or a similar role.

• Dealer experience is required.

• Proven track record of managing reward programs or customer engagement initiatives.

• Exceptional organizational and project management skills.

• Excellent relationship-building capabilities.

• Experience with gamification strategies and customer engagement tools is a plus.
• Willingness to travel regionally to meet program goals.

Beyond the paycheck:

You will be a critical part of our core team and have influence over the direction of our portfolio companies.

• Growth: We support and invest in your career development

• Benefits:
  • Profit-sharing units and start-up units
  • Medical, dental, and vision insurance
  • Supplemental benefits
  • 401k with employer match
  • Generous paid time off